Graduating from Central Institute of Technology with an Advanced Diploma in Fashion and Textile design in 2009, Jaime Lee Major immediately won the X-Press Emerging Designer and Minter Ellison Awards.
Officially launched in 2010, Jaime Lee’s debut collection titled “Out of Focus” was a favorite at the Perth Fashion Festival in September 2010, even attracting global media attention with The New York Magazine’s “The Cut” reporting Jaime Lee’s collection was a “Lucha Libre fighters meet Power Rangers meet earlier 90’s Barbie, with alien eyes and Madonna circa Blonde Ambition hair.”
Jaime’s next collection “Pollination”, debuted at Rosemount Australian Fashion Week in May 2011 and featured an exciting collaboration with LA based latex designer Abigail Greydanus, famed for creating Katy Perry’s latex costumes.
Jaime Lee’s RAFW debut garnered both critical and commercial acclaim with Pages Digital hailing Jaime Lee’s designs as “the boldest and brightest to be coming out of Australia at the moment”. The magazine went on to say Jaime Lee’s “Pollination” collection was “unlike anything we’re seeing down under. This designers clothes are out of this world.”
In November 2011, Jaime Lee cemented herself as Australian fashion’s fastest rising star after dressing ARIA Award winning artist, Kimbra. Stepping out from behind the 3-D rendering of a broken heart, Kimbra wow’d Australia in a magical fish tail gown made from gold lace and hand-encrusted with Swarovski crystals. Accepting her ARIA for Best Female Artist, Kimbra honoured Jaime Lee by wearing another of her demi-couture gowns to accept her award.
Jaime Lee Major continued to collaborate with Kimbra throughout 2012, with the star wearing Jaime Lee Major creations for appearances on high rating US television shows, including Saturday Night Live and Jimmy Kimmel. In addition Kimbra wore Jaime Lee creations in several music videos, including Two Way Street and commissioned Jaime Lee to create costumes for the US and European legs of her world tour.
In late 2012, Jaime Lee collaborated with Australian retailer Sportsgirl on their prestigious ‘Sportsgirl Likes’ initiative. The 8-piece capsule was an immediate success and became the best selling collaboration in 10-year history of Sportsgirl Likes.
In February 2013, Jaime Lee Major was catapulted onto the international stage after dressing dual Grammy winner Kimbra for the XII Grammy Awards. Inspired by Broome (Western Australia) Jaime Lee created a turquoise coloured tulle gown that was covered in 2kgs of hand-beaded fresh water pearls and gold Swarovski crystals.
Fashion luminaries including former Vogue Australia editor, Kirstie Clements lauded Kimbra’s choice of the gown, applauding the signer for her ‘inspired’ and ‘brave’ choice. Clements herself was stated, “She looks incredible. I love her in that dress very indie but gorgeous”, while fashion commentator and television star, Kelly Osborn said the dress was “her favourite of the night”.
In September 2013, Jaime Lee made her highly anticipated return the runway, opening the 15th annual Perth Fashion Festival. Entitled ‘Light Magic’, the 23-piece collection was lauded by both International and Australian fashion media, with commentators praising the presentations “global aesthetic” and labeling it as “the best catwalk presentation in the events 15-year history”. Having set a new benchmark, the highly influential newspaper, The Sunday Times named Jaime Lee’s ‘Light Magic’ presentation the 3rd Best West Australian Event of 2013.